In the latest development within the GPU industry, it is becoming apparent that AMD is increasingly focusing on the next generation of its gaming GPUs. This development appears to be at the expense of other models in the current RDNA 3 generation, including the recently speculated entry-level models. There have been reports of the possible launch of two new RDNA 3 architecture GPUs, the Radeon RX 7400 and Radeon RX 7300, which would be based on the Navi 33 chip and specifically target the entry-level market.
However, current information suggests that AMD has abandoned these plans. According to insider sources, none of AMD’s partners – the so-called add-in board partners (AIBs) – currently have the development of new RDNA 3 GPUs in their program. Although the Radeon RX 7400 and RX 7300 were reportedly still on the production plans some time ago, it appears that AMD and its partners are now focusing their resources on the further development of the next generation, the RDNA 4 architecture.
Despite the possibility that some original equipment manufacturers (OEMs) could use these GPUs for pre-built systems, it is unlikely that there will be a major launch for further RDNA 3 products. Instead, the RDNA 4 architecture is increasingly becoming the focus of AMD and its partners’ plans. AMD’s focus is now clearly on the next generation of gaming GPUs based on the RDNA 4 architecture. This new generation is expected to be released in two main variants: Navi 48 for the high-end market and Navi 44 for the mainstream market. An originally planned enthusiast chip (Navi 4C/4X) has also reportedly been canceled.
According to earlier rumors, AMD plans to launch the RDNA 4 GPUs, probably as part of the Radeon RX 8000 series, in the first quarter of 2025. An official announcement could be made at CES 2025, followed by a market launch in the following months. In terms of performance, the Navi 48 GPUs are expected to be comparable to the Navi 31 silicon used in the current generation. The price of these GPUs could be in the range of 400 to 500 US dollars. The Navi 44 chips, on the other hand, are expected to offer performance similar to that of the Navi 32 GPUs and will be launched on the market at a price below USD 350.
2024 has not been an easy year for AMD’s Radeon graphics division so far. The last major market launch, the Radeon RX 7600 XT, was received rather cautiously, while the RX 7800 XT and RX 7700 XT models were also not very successful. Only recent price reductions and discounts have made these products more competitive again compared to NVIDIA’s offerings. The biggest development in AMD’s graphics team so far has been on the software side, where the foundations for the upcoming RDNA 4 generation have been laid. However, it remains to be seen whether AMD can turn things around with its future products, as the situation for the Radeon gaming division currently remains tense. The decision to focus fully on RDNA 4 could be seen as an attempt to better position itself against the competition from NVIDIA and gain a stronger foothold in the next generation of gaming GPUs.
Source: Benchlife
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